Keywords

Keywords are specific words inside your ad or connected to your ad that cause it to appear when someone searches a specific word into googles search engine. Understanding that helps us to understand the importance that they have and the need that we should feel to have the right keywords in our ads. key words are not easy to narrow down.

Some times we can be to broad or be to narrow. It is important to be able to know exactly what niche you are trying to fill and what those people are looking for. Something important to note is that ads should contain the keywords in the Headliners and the descriptions of the ads they are representing. But there are words that you do not want your ads to show up for and those are called negative keywords. and that's pretty much it for those.