Bidding position

Inside google ads, google has made a system for people to show up on there search engine when someone looks for something. This involves a myriad of things but it all puts you into a position on the search engine page. How you get to be the top spot or the one of the ones that "Rank" is through your optimization score and your bidding score.

Your optimization score works by the quality of your website. If your website is unfinished or put together poorly then your optimization score goes down thus effecting your ranking. you fix your score by fixing your website. Your bidding score is more heavily tied to your quality score. you could bid the most but not be first if your quality score is bad. Taking the time to make sure that the user experience is good will do lots for you in the end.