Google Analytics
Google analytics is an awesome tool. Google analytics connects to your google ads and will proceed to give you a more comprehensive break down of everything that is happening with your ad. It also is relatively easy to install and get connected. One of the most important things that google analytics can show you is your CTR (click through rate). Understanding what the CTR is and how it affects you is very important and can tell you if something is wrong. Google analytics shows and also talks about what got peoples attention more. Or what people searched that would bring up your ad. In the end it is a must have for Google ad