More on Ads

We talked more on ads. Making sure that you have different ad groups is crucial to making sure that you are able to target a specific group of people and that your ads are relevant to the search intent. Part of having relevancy is making sure that the ads that you create have corresponding headlines for the ad. So if someone is looking for socks they don't want to see an ad that is talking about fishnet stockings, they would want to see something talking about how cool socks are. Another thing that will help will be to ad a call to action either in the headline or the description